| Program Code | Number of Credits | Education time |
|---|---|---|
| 6B03279 | 240 | 4 |
Training of a specialist in the field of digital media who has the skills to work with digital mobile technologies for collecting, processing and transmitting information, who is able to create multimedia content for media, who owns innovative journalistic practices that are in demand in the modern labor market.
The educational program is based on the principle of training highly qualified journalists who have skills in working with digital mobile technologies and are competitive in the labor market in the modern digital era. The program regulates the goals, results, conditions and technologies of the educational process, assessment of the quality of postgraduate education in this area. In this area of training, it implements materials that ensure the quality of students \' education and appropriate educational technologies. The educational program is characterized by a variety of trajectory choices aimed at solving scientific and practical problems of disciplines for the formation of various professional competencies. The disciplines in the program include the main professional competencies necessary for the labor market.
Bachelor of Social Sciences in the educational program «6В03279-Digital media and TV and radio journalism»
Professional activity of graduates who have completed bachelor\'s programs:
- periodical press;
- television journalism;
- force;
- international journalism;
- management and marketing of mass media;
- Internet journalism.
Objects of professional activity of graduates who have completed bachelor\'s programs:
- domestic and foreign digital and print media;
- The structure and divisions of public relations in Kazakhstan and abroad;
- social networks, SMM, MMM, online advertising
- Media sites and corporate sites
- Marketing services of PR departments and companies,
- Advertising agencies, production studios.
- news services at domestic and foreign news agencies and state and independent bodies;
- domestic and foreign publishing houses and printing complexes;
- press service of domestic and foreign state, commercial and public organizations;
- Political, social and marketing research and consulting structures of Kazakhstan and foreign countries;
- network information structures
- entertainment services and promotions market.
Functions and types of professional activity:
- information and creative;
- information-analytical;
- research;
- expert-analytical;
- organizational and managerial activities;
- artistic and publicistic;
- Advisory and expert services.
- Development of priority areas of creative activity
- Formation of strategy and organizational structure
- Organization of editorial work on planning, timely and high-quality preparation of materials for publication and broadcast.
- Organization and provision of technological process of production of Audio, TV, radio, video products
- Monitoring and analysis of legislative, policy decisions and processes
- Planning and implementing strategies for promoting products or services, marketing programs, advertising strategies, and advertising campaigns.
| 1 | - formation of the ability to purposeful active learning; - explains the management of information in a group and individually, the process or ways of distributing digital technologies; - develops skills for making economic, business and decision-making in all areas. LO1). |
| 2 | Able to regulate issues of personal, cultural and professional communication, establishes successful academic, professional and social communication in the state and foreign languages (LO2). |
| 3 | - applies ethical standards of communication and understanding of the importance of spiritual values for the preservation and development of society, acts with critical thinking, uses historical facts and principles; - explain to society through knowledge of environmental knowledge and the environment of society, improve legal moral obligations, legal literacy in relation to themselves, apply this knowledge in professional activities (LO3). |
| 4 | It is able to distribute information using modern technical means of communication and computer technologies, mobile applications. (LO4). |
| 5 | - by tracking SMM trends and using them in his work, he is able to work with popular thematic forums and communities. (LO5). |
| 6 | - The use and evaluation of digital technologies, including social networks, the definition of modern means of social networks. Can assess the advantages and risks of various types of electronic tools, platforms and social networks (LO6). |
| 7 | - Recognizes current events in the life of society and uses their new views from the point of view of research . He is able to prepare materials and form the ability to determine the feasibility. It acts to collect and structure information, prepare material, including through interaction with competent sources. (LO7). |
| 8 | - Studies the production process of newspapers and magazines, TV, radio, and the Internet. Work with standards, technical conditions, instructions and other regulatory documents for the preparation and publication of a newspaper (magazine). He is able to develop content in various journalistic genres, which encourages readers (viewers, listeners) to draw their own conclusions (LO8). |
| 9 | - Processing of materials, including ensuring the reliability of quoted quotations, names, numbers and other factual data. (LO9). |
| 10 | Newsmakers can communicate with participants of events, witnesses, and other relevant sources of information, collect data, go to the scene of an incident and organize live coverage of events. It can use Audio (video) equipment. (LO10). |
| 11 | - learn to analyze the quality of the submitted materials, their compliance with the requirements and format of these media. Originals of publications and illustrations, the order of arrangement of illustrations and design elements. Forms knowledge of tasks and methods, technologies and techniques of journalistic publications, their content and structural and compositional features. (LO11). |
| 12 | Checks and records the accuracy and relevance of the information used. Organizes the adaptation/editing of prepared (including individual) materials (scenarios) for content optimization. He is able to process literary works into scripts, write scripts for programs and performances. (LO12). |
| 1. семестр | ||||||
|---|---|---|---|---|---|---|
| Lesson Code | Course Name | Languages in which the course is offered | Credit | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
| AZhK1247 | Introduction to academic writing | Kazakh | 3 | 1 | 1 | |
| EBZh 1202 | Genres of electronic media | Kazakh | 5 | 1 | 0 | 2 |
| SJK 1201 | Introduction to digital journalism | Kazakh | 5 | 1 | 2 | 0 |
| ІІ.семестр | ||||||
|---|---|---|---|---|---|---|
| Lesson Code | Course Name | Languages in which the course is offered | Credit | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
| AZhZhSh3211 | Information gathering and writing skills | Kazakh | 3 | 3 | ||
| МТ 1289 | Media history | Kazakh | 3 | 1 | 2 | 0 |
| ІІІ. семестр | ||||||
|---|---|---|---|---|---|---|
| Lesson Code | Course Name | Languages in which the course is offered | Credit | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
| EBZh 1202 | Genres of electronic media | Kazakh | 4 | 1 | 0 | 2 |
| TrD | Diction on television and radio | Kazakh | 5 | 3 | ||
| TsO 4353 | TV script art | Kazakh | 5 | 0 | 0 | 4 |
| МЕ2208 | Media ethics | Kazakh | 4 | 0 | 0 | 3 |
| ТЛ 2103 | LEADERSHIP THEORY | Kazakh | 5 | 1 | 4 | 0 |
| IV. семестр | ||||||
|---|---|---|---|---|---|---|
| Lesson Code | Course Name | Languages in which the course is offered | Credit | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
| IZh 2218 | Internet Journalism | Kazakh | 3 | 0 | 0 | 4 |
| KZh/ YaG2206 | Convergent Journalism | Kazakh | 3 | 1 | 1 | 15 |
| MTT / MTTT 2219 | Media design techniques and technology | Kazakh | 3 | 0 | 0 | 4 |
| VI. семестр | ||||||
|---|---|---|---|---|---|---|
| Lesson Code | Course Name | Languages in which the course is offered | Credit | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
| MM 3217 | Media management | Kazakh | 5 | 1 | 3 | 0 |