Program Code | Number of Credits | Education time |
---|---|---|
6B11157 | 240 | 4 |
Preparation of innovatively oriented, competitive, competent professional personnel, meeting the modern requirements of the labor market in the field of tourism.
The educational program regulates the goals, results, content, conditions and technologies of the educational process, assessment of the quality of training of graduates in this area and includes the introduction of materials that ensure the quality of training for students, and appropriate educational technologies.
Bachelor of Services in the educational program \"6B11157-Tourism\"
The sphere of professional activity is the tourism industry, as well as education, government regulation and other spheres of human activity directly or indirectly related to the service.
- government bodies related to the organization of tourism (ministries, akimats, their regional divisions and structures);
- state and private companies involved in the tourism business;
- consulting companies of a tourist profile;
- marketing services of tourism enterprises;
- objects of tourism infrastructure;
- educational institutions that train mid-level tourism professionals;
- research organizations involved in the study of tourism development problems;
- advertising agencies engaged in the promotion of tourism services in the domestic and foreign market.
Tourist enterprises of various forms of ownership, republican and international tour operators and travel agencies, accommodation companies, museums, sanatoriums, government agencies, public organizations, republican and international exhibition centers, vocational training centers, youth and youth centers for active tourism.
Formation of a database on tours, tour operators and other partners, adaptation of the tourist product to the individual needs of customers (Professional standard: a card of the profession \"Tourist agent\" without category category);
Improvement of advertising in order to promote the tourist product, purchase of external services for the organization of the tour, sale of the tourist product (Professional standard, a card of the profession \"Tourist agent\" of the 2nd category); Development of various types of tours for inbound and inland tourism, conducting various types of tour (Professional standard, a card of the profession \"Instructor- Methodist on Tourism\" without category);
Providing safety and observance of safety rules for tourists in standard and non- standard situations, providing first aid (Professional standard, a card of the profession \"Instructor-Methodist for Tourism\" of the 2nd category);
Organization of excursion of visitors on the specially protected natural territory and its protection zone, preparation and conducting of lectures, talks, presentations in organizations on ecological topics, work on creation and functioning of sightseeing and tourist paths and routes, observation platforms and information points (Professional standard. \"Guide\" 1, 2-nd category);
Management of development of own tourist business, incl. manage information coming from a variety of sources, plan, organize and monitor activities, form and maintain relationships with partners (Professional Standard, a card of the \"Tourism Manager\" profession without a category);
Organization of sales of tourist products, tourist services, provision of conditions for the work of the personnel of the unit, support for the motivation of the unit\'s staff (Professional standard, the card of the profession \"Tourism Manager\" of the 2nd category);
Maintenance of a unified corporate culture in the enterprise, organization of the implementation of a business plan for the direction of the unit (Professional Standard, a card of the profession \"Manager of Tourism\" of the 1st category);
Development and implementation of effective programs of tourist-excursion and hotel services, both social and commercial, that can meet the tourist and recreational needs of clients and provide real profit to the structure in which the manager works (additional functions provided by the educational program);
Effectively implement (in the interests of the firm) interaction with the necessary public and private organizations and institutions, tourist firms, agencies, hotels, customs and tax services, border authorities, internal affairs and national security bodies, sanitary and epidemiological and currency control bodies, tourist management structures industry in Kazakhstan and abroad (additional functions provided for by the educational program);
Actively use in practice modern data on tourism and recreational resources of countries that have tourist links with Kazakhstan or the prospects for their development (additional functions provided for by the educational program);
Strong knowledge of the legal bases of tourism activities in Kazakhstan and international law, observance of tourist formalities and procedures provided for the reception, sending and servicing of tourists (additional additional functions provided by the educational program);
application in professional activities of state, Russian, English (and one more European or Asian) language, including free possession of special tourist-excursion terms (additional functions provided by the educational program)
1 | - forms leadership qualities, taking independent decisions on the basis of collection and critical analysis of data in the studied area (LO1). |
2 | - inserts professional, academic, scientific and social attitudes into state and foreign languages in an international environment (LO2). |
3 | - applies in professional activity the methods of scientific research, the basis of academic writing, principles and culture of academic honesty (LO3). |
4 | - observes spiritual values and economic, ecological, provocative and anti-corruption principles, society in professional activity (LO4). |
5 | Collects and systematizes information about the needs of tourists, tourism services (resources) and suppliers (LO5). |
6 | Draws up documentation of tourism activities in compliance with the requirements of the international standard, regulatory legal acts (LO6). |
7 | Plans strategies for innovative development of tourism activities, identifying the need for new technologies (LO7). |
8 | Organizes the processes of tourist service, defining the forms and methods of activity of the tourist enterprise (LO8). |
9 | Assesses potential risks, applying global and local experience in tourism activities and analyzing the market situation (LO9). |
10 | Conducts marketing research of the market in order to increase the competitiveness of the tourist enterprise (LO10). |
1. семестр | ||||||
---|---|---|---|---|---|---|
Lesson Code | Course Name | Languages in which the course is offered | Credit | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
TBTTT 1284 | Technique and tactics of active types of tourism | Kazakh | 5 | 1 | 2 | |
Tur 1266 | Tourismology | Kazakh | 5 | 1 | 2 |
ІІ.семестр | ||||||
---|---|---|---|---|---|---|
Lesson Code | Course Name | Languages in which the course is offered | Credit | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
KTG 1285 | Geography of tourism in Kazakhstan | Kazakh | 6 | 2 | 2 |
ІІІ. семестр | ||||||
---|---|---|---|---|---|---|
Lesson Code | Course Name | Languages in which the course is offered | Credit | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
KUSH 3286 | Hotel management | Kazakh | 6 | 2 | 2 | |
TTK 3287 | Catering services in tourism | Kazakh | 5 | 1 | 2 |
IV. семестр | ||||||
---|---|---|---|---|---|---|
Lesson Code | Course Name | Languages in which the course is offered | Credit | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
TM 2288 | Tourism management | Kazakh | 5 | 1 | 2 | |
TM 2289 | Tourism marketing | Kazakh | 6 | 2 | 2 | |
КТ 2172 | Leadership theory | Kazakh | 5 | 1 | 2 |
V. семестр | ||||||
---|---|---|---|---|---|---|
Lesson Code | Course Name | Languages in which the course is offered | Credit | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
Eks 3290 | Экскурсиятану | Kazakh | 5 | 1 | 2 | |
THM 3297 | International marketing in tourism | Kazakh | 5 | 1 | 2 | |
TKA 3293 | Automation of tourist activities | Kazakh | 5 | 1 | 2 | |
TKKP 3294 | Psychology of tourism services | Kazakh | 5 | 1 | 2 | |
TOA 3296 | Product diversification in tourism | Kazakh | 5 | 1 | 2 | |
TTMK 3295 | Consumer behavior in tourism | Kazakh | 5 | 1 | 2 | |
Tur 3291 | Tour operator | Kazakh | 5 | 1 | 2 |
VI. семестр | ||||||
---|---|---|---|---|---|---|
Lesson Code | Course Name | Languages in which the course is offered | Credit | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
TE 3302 | Tourism economy | Kazakh | 6 | 2 | 2 | |
TKKN 3387 | Fundamentals of entrepreneurial activity in tourism | Kazakh | 5 | 1 | 2 | |
TT 3390 | Sustainable tourism | Kazakh | 5 | 1 | 2 |
VII. семестр | ||||||
---|---|---|---|---|---|---|
Lesson Code | Course Name | Languages in which the course is offered | Credit | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
TBTP 3398 | Branding theory and PR in tourism | Kazakh | 5 | 1 | 2 | |
THKR 42106 | International legal regulation of Tourism | Kazakh | 5 | 1 | 2 | |
TIM 42100 | Innovation Management in tourism | Kazakh | 5 | 1 | 2 | |
TKD 42103 | Cluster development of Tourism | Kazakh | 5 | 1 | 2 | |
TSKS 42104 | Personnel policy in the field of Tourism | Kazakh | 5 | 1 | 2 | |
TSM 42105 | Quality Management in tourism | Kazakh | 5 | 1 | 2 | |
TSZh 4298 | Tourism Policy and planning | Kazakh | 5 | 1 | 2 | |
TSZhIB 42102 | Management of projects and investments in the field of Tourism | Kazakh | 5 | 1 | 2 |
VIII. семестр | ||||||
---|---|---|---|---|---|---|
Lesson Code | Course Name | Languages in which the course is offered | Credit | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
HTM 4394 | International tourism management | Kazakh | 6 | 2 | 2 | |
TMZ 4396 | Marketing Research in tourism | Kazakh | 6 | 2 | 2 |