| Lesson Code | Course Name | Class | Credit | Lesson Time | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
|---|---|---|---|---|---|---|---|
| TMT 5214 | Theory of consumer culture | Бірінші курс | 5 | 150 | 1 | 2 | - |
The purpose of the discipline is to examine the place and role of consumers in the market economy, the nature and essence of human needs, the relationship between producers and consumers, the basics of the theory of consumer behavior, the culture of consumer behavior, the education of consumer culture, the typology of consumers, the institutions affecting consumer culture and the features of the process of making a purchase decision. It also explains the structure of social mechanisms that regulate consumer behavior.
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Group work, critical thinking, brainstorming, problem-based learning, discussion.
| 1 | LO 1 - Demonstrates effectiveness in solving customer characteristics and requirements and means of influencing consumer culture. |
| 2 | LO 2 - effectively organizes the modern system of business by distinguishing current trends in developed markets |
| 3 | LO 3 - Knows the measure of collective and individual responsibility in the field of responsible decision-making around the ethics of business relations |
| 4 | LO 4 - evaluates and explains the general perspective of the growth of actual and possible options for the development of the organization. |
| Haftalık Konu | Evaluation Method | |
|---|---|---|
| 1 | Consumer behavior and culture | Ауызша және жазбаша |
| 2 | Understanding the relationship | Ауызша және жазбаша |
| 3 | Customer Journey Management: Reaching the Customer | Ауызша және жазбаша |
| 4 | Development of customer relations | Ауызша және жазбаша |
| 5 | Internal factors affecting consumer behavior | Ауызша және жазбаша |
| 6 | External factors affecting consumer behavior | Ауызша және жазбаша |
| 7 | Stages and ways of studying channels of commodity movement. | Ауызша және жазбаша |
| 8 | Development and management of customer-related data | Ауызша және жазбаша |
| 9 | Study of the movement and distribution of goods | Ауызша және жазбаша |
| 10 | Planning for success | Ауызша және жазбаша |
| 11 | Consumer research | Ауызша және жазбаша |
| 12 | Product research | Ауызша және жазбаша |
| 13 | Methods of product research and the concept of product testing | Ауызша және жазбаша |
| 14 | Peculiarities of price policy research | Ауызша және жазбаша |
| 15 | Realizing the benefits of CRM | Ауызша және жазбаша |
| PÇ1 | PÇ2 | PÇ3 | PÇ4 | PÇ5 | PÇ6 | PÇ7 | PÇ8 | PÇ9 | PÇ10 | PÇ11 |
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| Textbook / Material / Recommended Resources | ||
|---|---|---|
| 1 | Battl, F. Tutynýshymen qarym-qatynas menedjmenti: Uǵymdar men tehnologıalar. Oqýlyq. 4-bas. / Bas red.: Isemberdıeva A.B.; Aýd-r: Muhamedjanova A. - Almaty : Ulttyq aýdarma búrosy, 2020. - 444 s. - ISBN 978-601-7621-25-4 | |
| 2 | Kotler, F., Armstrong, G. Marketıń negizderi : Oqýlyq. / Aýd. B. Abdýlhalım, J. Bımaǵambetova, L. Bımendıeva t.b.. - 17-basylym - Almaty: 'Ulttyq aýdarma búrosy' qoǵamdyq qory, 2019. - 736 b. - ISBN 978-601-7943-39-4. | |
| 3 | Menedjment. 2018. Rıkkı Ý. Grıffın. Almaty, 12.bas. Oqýlyq. | |
| 4 | Homenko, E. B. Sıfrlyq ekonomıkaǵa kirispe: tutynýshylar, naryqtar, aımaqtar, salalar: oqý. bakalavrlardy daıyndaýdyń ekonomıkalyq emes baǵyttaryna arnalǵan nusqaýlyq. . - Ijevsk: ýdmýrt ýnıversıteti, 2022. - 114 - ISBN 978-5-4312-0966-6. |