| Lesson Code | Course Name | Class | Credit | Lesson Time | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
|---|---|---|---|---|---|---|---|
| QB/HI 3220 | Public relations | Үшінші курс | 5 | 150 | 1 | 2 |
The purpose of the discipline is to help future journalists fully master the work of a press secretary. Receives the necessary information for the formation of the image, reputation of the institution, the ability of a modern press secretary to become a strategically strong politician as a good specialist. The discipline is aimed at thorough, responsible performance of his work, mastering the management approach as a press secretary, with a focus on the execution of official, unofficial documents, negotiations, informing the media, conversations with officials.
Business journalsitics
Convergent Journalism
zh-written work, A. s-oral request, A. G-oral-written, e-essay, P-presentation, d-glossary, sh-creativezh-written work, A. s-oral request, A. G-oral-written, e-essay, P-presentation, d-glossary, sh-creative
| 1 | LO10-interpretation and publication of information in an accessible form for the target audience objectively, without allowing distortion. - Establish contacts with newsmakers and participants of events, witnesses, other relevant sources of information, collect data, visit the scene and organize live coverage of events. - Prepares and learns broadcasts of various genres (TV, radio, internet when working on the air), works with audio (video) equipment. |
| 2 | LO11-uses knowledge to analyze important documents, printed materials and news agencies - Is able to attract well-known representatives of public professions (political scientists, sociologists, scientists and other competent persons) to the review. |
| 3 | LO12-checks and records the authenticity and relevance of the information used. - Performs adaptation/editing of prepared (including individual) materials (scripts) to optimize content. - Processing of literary works into scripts, writing scripts for programs and screenings |
| Haftalık Konu | Evaluation Method | |
|---|---|---|
| 1 | Introduction. Understanding the concept of' Public Relation' | Ауызша және жазбаша |
| 2 | The work of a PR specialist | Ауызша және жазбаша |
| 3 | The task and purpose of 'Public Relations' | Ауызша және жазбаша |
| 4 | PR as a means of propaganda | Ауызша және жазбаша |
| 5 | Duties and requirements of the PR specialist | Ауызша және жазбаша |
| 6 | PR ethics and its professional standards | Ауызша және жазбаша |
| 7 | Understanding and analysis of PR laws | Ауызша және жазбаша |
| 8 | The difference between advertising and PR | Ауызша және жазбаша |
| 9 | The difference between advertising and PR | Ауызша және жазбаша |
| 10 | Professional integrity of the specialist' public relations' | Ауызша және жазбаша |
| 11 | PR and audience | Ауызша және жазбаша |
| 12 | PR and media | Ауызша және жазбаша |
| 13 | The main principle of PR | Ауызша және жазбаша |
| 14 | PR and transparency | Ауызша және жазбаша |
| 15 | Negative texts in the media | Ауызша және жазбаша |
| PÇ1 | PÇ2 | PÇ3 | PÇ4 | PÇ5 | PÇ6 | PÇ7 | PÇ8 | PÇ9 | PÇ10 | PÇ11 | PÇ12 |
|---|
| Textbook / Material / Recommended Resources | ||
|---|---|---|
| 1 | Literature: Main literature: 1. Bekbolatuly, zh.introduction to public relations(PR). Training manual [text] / zh. Bekbolatuly. - Almaty: Kazakh University, 2021. - 114 P. 2. Shyngysova, N. theory and practice of PR. Training manual [text] / N. Shyngysova. - Almaty: Kazakh University, 2021. - 85 P. | |
| 2 | Additional: 1.monitoring the language of hatred in social networks in Kazakhstan. Comp. P. Bannikov. Almaty, 2017 2. Sultanbayeva G. S. intellectual nation in the focus of humanitarian technologies: collective monograph / G. S. Sultanbayeva, S. N. Velitchenko, O. P. Lozhnikova. - Almaty: Kazakh university, 2015. - 144 P. |