| Lesson Code | Course Name | Class | Credit | Lesson Time | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
|---|---|---|---|---|---|---|---|
| SM 4393 | Strategic management | төртінші курс | 5 | 150 | 1 | 2 | - |
The purpose of the discipline is to teach the theoretical and practical foundations of modern directions of Strategic Management, as well as to contribute to the development of modern methods of strategic management, to form strategic actions, to analyze strategic positions for the firm, to master the tools of analysis. At the same time, attention is paid to new classes of strategic management tools, effective factors of technological development and competition. When forming a strategy, an understanding of the organization's social responsibility and the impact of social forces are taken into account.
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Human resource management
Group work, critical thinking, brainstorming, problem-based learning, discussion.
| 1 | LO 1 - applies in practice knowledge and skills related to strategic management; |
| 2 | LO 2 – knows how to formulate the mission and goals of the organization, and also uses it in scientific and technical activities within the framework of international partnerships; |
| 3 | LO 3 – has the skills of strategic analysis, development and implementation of an organization’s strategy aimed at ensuring competitiveness; |
| 4 | LO 4 - owns modern methods and technologies of strategic management and takes responsibility for organizing management activities; |
| 5 | LO 5 – able to carry out strategy implementation processes using modern information technologies; |
| Haftalık Konu | Evaluation Method | |
|---|---|---|
| 1 | Meaning and content of strategic management | Ауызша және жазбаша |
| 2 | Mission and goals of the organization in strategic management | Ауызша және жазбаша |
| 3 | Assessment and analysis of the internal and external environment of the company | Ауызша және жазбаша |
| 4 | Strategy development, evaluation and implementation | Ауызша және жазбаша |
| 5 | Strategies for creating key competitive advantages | Ауызша және жазбаша |
| 6 | Low cost strategy | Ауызша және жазбаша |
| 7 | Differentiation strategy | Сұрақ-жауап |
| 8 | A strategy focused on low costs | Ауызша және жазбаша |
| 9 | A strategy focused on differentiation | Ауызша және жазбаша |
| 10 | Optimal pricing strategy | Ауызша және жазбаша |
| 11 | Strategies of the company to enter international markets | Ауызша және жазбаша |
| 12 | Creating strategic alliances with foreign partners | Ауызша және жазбаша |
| 13 | Corporate strategy and culture | Ауызша және жазбаша |
| 14 | Corporate social responsibility and environmental sustainability | Сұрақ-жауап |
| 15 | Management of strategy implementation process | Ауызша және жазбаша |
| PÇ1 | PÇ2 | PÇ3 | PÇ4 | PÇ5 | PÇ6 | PÇ7 | PÇ8 | PÇ9 | PÇ10 | PÇ11 | PÇ12 |
|---|
| Textbook / Material / Recommended Resources | ||
|---|---|---|
| 1 | Gembl D., Piteref M., Tompson A., Strategialyq menejment negızderı: bäsekelık artyqşylyqqa ūmtylu. – Almaty: «Ūlttyq audarma bürosy» qoğamdyq qory, 2019. – 536 b http://library.atu.kz/files/10261.pdf | |
| 2 | Kupeşova, S. T. Strategiyalyq menedjment.Oqu qūraly. [Tekst] / S. T. Kupeşova, K. S. Muhtarova. - Almaty : Qazaq un-tı, 2019. - 178 b. | |
| 3 | Zaharova İu. V., Mosina L. N., Chuhmanova M. V. Strategicheski forsait. Uchebno-metodicheskoe posobie. - Nijni Novgorod : Nijegorodski gosuniversitet, 2019. - 64 s. | |
| 4 | Rikki U. Griffin. Menejment. Almaty:«Ūlttyq audarma bürosy» qoğamdyq qory, 2018j. 768bet | |
| 5 | Sabden O. Strategia razvitia malogo i srednego predprinimatelstva v RK. [Teks] / O. Sabden, i dr. ; Pod red.: akadem. NAN RK A.A. Satybaldina. - Almaty : İn-tut ekonom. KN MON RK, 2017. |