| Lesson Code | Course Name | Class | Credit | Lesson Time | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
|---|---|---|---|---|---|---|---|
| QBQ 3331 | Current press service | Үшінші курс | 5 | 150 | 1 | 0 | 2 |
The purpose of the discipline is to help future journalists fully master the work of a press secretary. Receives the necessary information for the formation of the image, reputation of the institution, the ability of a modern press secretary to become a strategically strong politician as a good specialist. The discipline is aimed at thorough, responsible performance of his work, mastering the management approach as a press secretary, with a focus on the execution of official, unofficial documents, negotiations, informing the media, conversations with officials.
The art of the word
Introduction to journalism
narrative, exchange of views, discussion, game, interview.
| 1 | Pon 1-recognizes media genres and can develop materials based on the type of genres. Pon 2-can carry out literary Editing depending on the genre type of materials. |
| 2 | Pon 3-in the process of organizing the press service, it tries to learn the mechanisms for establishing relations with media representatives, the correct and effective presentation of information. Pon 4-takes into account the favorable aspects of negotiations with representatives of the media for the institution. |
| 3 | Pon 5-knows how to review materials published in the media, recognizes the forms of genres. |
| Haftalık Konu | Evaluation Method | |
|---|---|---|
| 1 | Monitoring the structure of the press service (result: diagram) | |
| 2 | Conducting surveys and expertise with media structures (result: infographics) | |
| 3 | Scenario for concluding an agreement with the target audience (result: involving one representative in the lesson) | |
| 4 | Conducting a journalistic investigation of Personnel Selection (result: written work) | |
| 5 | Monitoring the structure of the press service (result: diagram) | |
| 6 | Familiarization with the specifics of PR texts (result: slide) | |
| 7 | Organization of the work of the press service on Facebook (result: post publication) | |
| 8 | Analysis of the conflict situation in the work of the press service (result: discussion) | |
| 9 | Work with critical materials (result: writing an article) | |
| 10 | Game lesson on the organization of accreditation of journalists | |
| 11 | Familiarization with the press service of state bodies (result: travel-lesson) | |
| 12 | Participation in the implementation of state programs (result: practical lesson in the city akimat) | |
| 13 | Creation of a press service in mass media (result: teamwork) | |
| 14 | Conclusion of contracts with business structures (result: employment) | |
| 15 | Бизнес-құрылымдарымен келісім-шарт жасасу (нәтиже: жұмыспен қамту) |
| PÇ1 | PÇ2 | PÇ3 | PÇ4 | PÇ5 | PÇ6 | PÇ7 | PÇ8 | PÇ9 | PÇ10 | PÇ11 | PÇ12 |
|---|
| Textbook / Material / Recommended Resources | ||
|---|---|---|
| 1 | 1. Қазіргі баспасөз қызметі. Оқу құралы. - А.: Қазақ университеті, 2016. Сердәлі Б. К. | |
| 2 | 2. Методы журналистики. – М., 2014. Мельник Г. | |
| 3 | 1. PR-тексты: как зацепить читателя. Методическое пособие. – Алматы, 2017 |