| Lesson Code | Course Name | Class | Credit | Lesson Time | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
|---|---|---|---|---|---|---|---|
| MSM 3293 | Public Sector Marketing | Үшінші курс | 5 | 150 | 1 | 2 | 0 |
The course introduces students to the concepts, principles and fundamentals of marketing in the public sector and teaches marketing strategies that can be used in public administration. During the course, students learn the skills of applying marketing principles and techniques to enhance the reputation of the organization and help achieve strategic goals, customer orientation and communication, creating strategies and plans
Work in group, work in pair, blitz questions, creative teaching method, problem solution essay, task-based learning method, brainstorming, dialogue building, communicative method
| Haftalık Konu | Evaluation Method | |
|---|---|---|
| 1 | Theoretical foundations and possibilities for applying marketing in public administration | Ауызша және жазбаша |
| 2 | Features of marketing activities in the public sector | Ауызша және жазбаша |
| 3 | Objects and subjects of marketing in public administration | Ауызша және жазбаша |
| 4 | State marketing as an important factor in improving the mechanism for managing socio-economic processes in society | Ауызша және жазбаша |
| 5 | The importance of government marketing services for the population | Ауызша және жазбаша |
| 6 | Creating a positive image of the state | Ауызша және жазбаша |
| 7 | Marketing activities of the state in the market sphere | Ауызша және жазбаша |
| 8 | Government marketing to create an effective competitive environment | Ауызша және жазбаша |
| 9 | Legislative support and creation of appropriate conditions for the implementation of laws | Ауызша және жазбаша |
| 10 | Main directions of marketing in public administration | Ауызша және жазбаша |
| 11 | Marketing planning in the public sector | Ауызша және жазбаша |
| 12 | Social sphere as an object of marketing activities | Ауызша және жазбаша |
| 13 | Marketing in Education | Ауызша және жазбаша |
| 14 | Healthcare Marketing | Ауызша және жазбаша |
| 15 | Marketing in the field of culture and leisure | Ауызша және жазбаша |
| PÇ1 | PÇ2 | PÇ3 | PÇ4 | PÇ5 | PÇ6 | PÇ7 | PÇ8 | PÇ9 | PÇ10 | PÇ11 |
|---|
| Textbook / Material / Recommended Resources | ||
|---|---|---|
| 1 | Borbasova Z.N., Ulakov S.N., Osik Yu.I. Marketing research: a textbook for students studying economic specialties of universities. - Karaganda: KarMU Press, 2015. - 339 p. http://library2.ayu.edu.kz https://rep.keu.kz/bitstream/123456789/119/1.pdf | |
| 2 | Kotler Philip, Armstrong Gary. Marketing basics. - Almaty: 'National Translation Bureau' public fund, 2019. - 736 pages. https://openu.kz/kz/books/37 | |
| 3 | Political marketing: textbook. allowance / V. A. Franz; Ministry of Education and Science of Russia. Federation, Ural. federal univ. - Ekaterinburg: Ural Publishing House. University, 2017. – 92 р. https://elar.urfu.ru/bitstream/10995/48991/1/978-5-7996-2071-4_2017.pdf | |
| 4 | Baymyrzaeva M.K., Utebaeva Z.A. Marketing. Textbook: Almaty: 2022, 220 pages |