| Lesson Code | Course Name | Class | Credit | Lesson Time | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
|---|---|---|---|---|---|---|---|
| Mar 2287 | Marketing | Екінші курс | 5 | 150 | 1 | 2 | 0 |
To form theoretical knowledge of marketing in the framework of the discipline and teach ways to apply marketing tools in practice in the activities of enterprises in the conditions of market relations on the basis of effective use of their potential with a consumer orientation. In the process of studying the discipline, students develop skills in using marketing research tools. It also learns modern methods of collecting, processing and analyzing marketing information, processes at the micro and macro levels.
Teamwork, critical thinking, brainstorming, case studies, developmental learning methods.
| 1 | demonstrates knowledge of the use of the main categories of marketing in practical activities, professionally analyzes, evaluates and compares various scientific thoughts and theories; |
| 2 | analyzes the marketing environment and learns ways to identify market segments, substantiates his point of view at a high level on the basis of ideas and experience; |
| 3 | in the course of professional activity, discusses the advantages and disadvantages of information, checks it, conducts Marketing Research, analyzes their results and makes marketing decisions; |
| 4 | forms the skills of conducting surveys of consumers, assesses the impact of the external environment on the organization's activities; |
| 5 | analyzes the product life cycle and proposes marketing tasks; |
| 6 | determines the specifics of marketing by industry, is able to analyze the activities of consumers, market structures and the competitive environment of the industry; |
| 7 | evaluates the buying behavior of buyers; |
| 8 | demonstrates knowledge of the development and application of measures to generate demand and stimulate sales; |
| 9 | pricing strategies and uses pricing methods |
| 10 | forms goals and selects tools for marketing communication; |
| 11 | master the approaches to strategic and Global Marketing Management, Act on the construction of organizational and managerial models in accordance with the tasks of managing the organization. |
| Haftalık Konu | Evaluation Method | |
|---|---|---|
| 1 | Theoretical foundations and concepts of marketing | |
| 2 | Analysis of the marketing environment | |
| 3 | Marketing research | |
| 4 | Consumer behavior in the commodity market | |
| 5 | Market segmentation | |
| 6 | Goods, services and brands in the marketing system | |
| 7 | Commodity policy in marketing | |
| 8 | Pricing policy of marketing | |
| 9 | Distribution policy in the marketing system | |
| 10 | Communication policy in marketing | |
| 11 | Advertising in the marketing system | |
| 12 | Marketing planning and control | |
| 13 | Strategic planning in marketing | |
| 14 | Direct, online, social media and mobile marketing | |
| 15 | Global marketing |
| PÇ1 | PÇ2 | PÇ3 | PÇ4 | PÇ5 | PÇ6 | PÇ7 | PÇ8 | PÇ9 | PÇ10 |
|---|
| Textbook / Material / Recommended Resources | ||
|---|---|---|
| 1 | Fundamentals of marketing: a textbook. / F. Kotler, G. Armstrong; 17th Ed. - Almaty. 2019. | |
| 2 | Modern marketing trends. Training manual A. T. Beizhanova. - Almaty: Kazakh Un, 2017. | |
| 3 | Almukhambetova B. zh.marketing: educational and methodical manual, Turkestan: publishing house 'Turan', 2015. -150 pages. | |
| 4 | Theory and practice of marketing. Training manual. A. B. Rakhimbayev. - Almaty: Nur press, 2013. | |
| 5 | Bove, Kurtland L. modern business communication [AUD. A. Kuanyshbekova; responsible exit. M. Bisenbayeva]. - 14th head. - Almaty: PF' National Translation Bureau', 2019. - 735 P. |