| Lesson Code | Course Name | Class | Credit | Lesson Time | Weekly Lesson Hours (Theoretical) | Weekly Lesson Hours (Practice) | Weekly Class Hours (Laboratory) |
|---|---|---|---|---|---|---|---|
| KBK 42101 | Modern Business Communication | төртінші курс | 5 | 150 | 1 | 2 | 0 |
The discipline develops all the skills necessary for modern communication specialists, from reports printed in traditional format to modern digital, social, visual and mobile media. The student will have all the basic skills necessary to succeed in a rapidly developing job market. Learns to use social networks, mobile media and other new technologies professionally.
Group work, work in pairs, blitz questions, creative learning method, problem solving essay, problem learning method, brainstorming.
| 1 | Defines the key elements of effective email communication in a business context. Applies best practices for crafting professional emails tailored to specific business scenarios. Evaluates and critiques email communication to identify areas for improvement. |
| 2 | Identifies and compares various virtual meeting and collaboration tools. Demonstrates proficiency in using these tools to facilitate remote team communication. Evaluates the advantages and challenges of virtual collaboration in modern business settings. |
| 3 | Analyzes the impact of cultural differences on communication in a global business environment. Develops strategies for effective cross-cultural communication and collaboration. Applies cross-cultural communication skills in simulated or real-world scenarios. |
| 4 | Defines the role of data visualization in conveying complex information in business communication. Chooses appropriate charts, graphs, and visual elements for different types of business data. Creates and present visually compelling business communication materials using data visualization techniques. |
| Haftalık Konu | Evaluation Method | |
|---|---|---|
| 1 | Digital Transformation in Business Communication | |
| 2 | Effective Email Communication in the Workplace | |
| 3 | Virtual Meetings and Collaboration Tools | |
| 4 | Social Media for Business Communication | |
| 5 | Crisis Communication and Reputation Management | |
| 6 | Cross-Cultural Communication in Global Business | |
| 7 | Business Writing Skills | |
| 8 | Internal Communication Strategies | |
| 9 | Leadership Communication | |
| 10 | Customer Communication and Relationship Management | |
| 11 | Data Visualization for Business Communication | |
| 12 | Legal and Ethical Considerations in Business Communication | |
| 13 | Adapting Communication Styles for Different Audiences | |
| 14 | Innovations in Business Communication Technologies | |
| 15 | Measuring and Improving Communication Effectiveness |
| PÇ1 | PÇ2 | PÇ3 | PÇ4 | PÇ5 | PÇ6 | PÇ7 | PÇ8 | PÇ9 | PÇ10 | PÇ11 | PÇ12 |
|---|
| Textbook / Material / Recommended Resources | ||
|---|---|---|
| 1 | Қazaқstanda shaғyn zhәne orta biznestі basқaru zhүjesіn zhetіldіru. Monografiya / Myrzaliev B. S. - Tүrkіstan : Tұran, 2015 | |
| 2 | Strategiya razvitiya malogo i srednego predprinimatel'stva v RK. / O. Sabden, i dr. ; Pod red.: akadem. NAN RK A.A. Satybaldina. - Almaty : In-tut ekonom. KN MON RK, 2017 | |
| 3 | Osnovy predprinimatel'stva. Uchebnoe posobie. / A. N. Bajgelova, ZH. E. Sadykova, T. M. Nasymhan. - Almaty : Lantar Trejd, 2019 | |
| 4 | Biznes-analiz. Uchebnoe posobie / Sost. Dzhanshanlo R.E. - Almaty : Қazaқ un-tі, 2017 |